An SMB insurance company quadrupled in size within a year by using cloud software to grow quickly and service customer needs more effectively. Twelve months after launching their business, they took the decision to move their contact centre in-house, and set up its sales team with cloud-based contact centre technology. more
16
May
2013
May
2013
NASSCOM Demonstrates Renewed Commitment to Software Product Ecosystem
Implements recommendations emerging from N.R. Narayana Murthy led committee with launch of restructured Product Council more
Posted in Uncategorized
Tagged NASSCOM Product Conclave 2013, NASSCOM Product Council, Ravi Gururaj
Leave a comment
30
Apr
2013
Apr
2013
Threats and opportunities for software innovation in India
The continued economic viability of software development in India, whether by independent software vendors (ISVs) or “captive” business units, depends less on pure labor arbitrage and more on delivering time-to-market advantage for clients. The pressure of meeting business expectations demands that software firms harness creative capability wherever they can find it. The increased focus on Business Technology innovation and customer experience over mere cost savings presents both a threat and an opportunity to software configuration and development business units (BUs) in India.This is the key finding from my just-published report. more
22
Apr
2013
Apr
2013
Government of India’s Cloud Initiative
It’s an era of “virtualization”, ”any time any where services’, and “delivery on demand network”. Cloud computing, a new paradigm of service delivery, is essentially a model in which dynamically scalable and virtualized information is delivered on-demand over the network by a pay-per-use model. more
Posted in Research
Tagged Centralized computing, cloud computing, e-governance, GI Cloud Task Force, nasscom, Social Issues
2 Comments
09
Apr
2013
Apr
2013
App economy – Unveiling new avenues of business
The rise of the smartphone, along with applications (apps) that run on them is perhaps the biggest technical phenomenon in recent times. The dominance of this single digital device and its demonstration in our lives has concord to believe that, “The Smartphone has now really become the remote control for our lives, with plenty of happening things our way in just a single click”. There is a plethora of mobile apps to choose from i.e., playing game, tracking music, chatting with friends, exploring outlets or food joints or an enriching retail experience through mobile, thereby, giving a wide array of choices to the technology users. Approximately a million apps have already been created for the iPhone, Blackberry and Android alone, greatly augmenting the usefulness of mobile devices. more
Posted in Research
Tagged App economy, App store, Apps, business apps, Enterprise Mobility, Mobile apps, mobility initiatives
Leave a comment
08
Apr
2013
Apr
2013
NASSCOM Update on EU Data Protection Regime
Article 25 of the EU Data Protection Directive, governs trans-border data flows, and lays down the conditions for transfer of personal data of EU citizens outside EU/EEA. Under this, free flow of information can only take place with a ‘third country’ if its data protection regime is considered ‘adequate’ by the EU. Only a handful of countries have been considered as ‘adequate’ by the EU (India is not part of this list). For countries that do not qualify as ‘adequate’, the Directive provides alternative legal instruments for data transfer which includes Standard Contractual Clauses (SCCs) that is majorly used by the IT/BPO service providers in India to serve EU based clients. more
Posted in Uncategorized
Tagged Data Protection, Data Security, DSCI, EU Data Protection Directive
1 Comment
01
Apr
2013
Apr
2013
SMBs: Small to create Big Opportunities for the Software Industry
India with a wider base of more than ~46 million small and medium businesses (SMBs) is one of the fastest growing SMB nations globally. India’s vibrant SMB sector has played a key role in creating jobs and has the potential to generate employment opportunities for more than 50% of the labour force still working in agriculture. more
20
Mar
2013
Mar
2013
Life is too short. Just Start Up- NASSCOM 10k start-up program to infuse new life in the Indian start-up ecosystem
The Indian IT Industry has already achieved leadership position in the IT-BPM segment backed by its distinguished capabilities across different areas. The service portfolio of the industry is continually expanding from traditional IT services to the new breed of productized solutions. With its vibrant ecosystem and a unique business model, India is creating a platform not only for the existing large and mid- sized providers, but also thrashing a new wave of growing entrepreneurial spirit with emerging start-up community. more
Posted in Initiatives, Research
Tagged 10K Start-up, Angel funding, NASSCOM 10K start-up, Start-up ecosystem, Start-up program
7 Comments
