Author Archive

Dead Icon: A vintage band shows the way for viral marketing

Halfway through David Meerman Scott’s presentaion at the NILF today, a familiar icon popped up – the skull bone imagery that stands for the Grateful Dead. The Dead, as the band is popularly known, was known for giving away its music free – its  fans also known as Deadheads, were allowed to freely record music during shows.  No copyright gates here. The free and easy availability of the band’s music drove its popularity – recordings or bootlegs are still traded on fan sites long years after Garcia’s ashes were scattered over the Ganga. (Jerry Garcia was the soul around which the band was formed). The point that Scott made was that companies needed to look at marketing their content in much the same way – locking whitepapers an case studies behind electroinic gates that demand forms be filled is a sure fire way of ensuring that your content is not downloaded. more

Is it India ahoy?

Day 3 of NILF kicked off with a round table of CEOs of some of our largest IT players – Infy, Wipro and Genpact. The most interesting segment of the discussion was around the promise of the Indian market. Every CEO at that table agreed that the Indian market was showing more promise than ever, and each of them had their own reasons for that viewpoint. Here is a gist.
Girish Paranjpe, Wipro pointed out that IT projects in India are now world scale, in volume terms, if not in $ value. This is particularly true of telecom, where India has seen some innovative business models linking IT contracts to subscriber growth. Paranjpe also pointed out that the price points at which Indian telcos operated also forced suppliers like Wipro to be more innovative in the delivery/contract approach.
Kris Gopalakrishnan, Infosys opined that Indian CIOs were generally more adaptable to new business models built around non-linearity, possibly due to the fact that Indian IT firms enjoyed greater brand equity back home.
Pramod Bhasin of Genpact saw a large part of the opportunity coming from government business. He also argued that with growth rates in the region of 20% +, Indian CIOs were keen to leapfrog technology adoption cycles, making the journey more interesting for suppliers.
Well clearly these CEOs are betting on the Indian market. Now, if only Indian CIOs paid top $…….. more

The Garvin formula for creating successful businesses

The session with Professor David Garwin at NILF last evening was testimony to the fact that, you can be extremely funny while being extremely clever. The professor’s stories had the audience cracking up frequently – if he is such an accomplished performer in the classroom too, then his students are very lucky.   more

3 Reasons why CEOs should go for social media: Ideas from the Unconference on CEOs and Social Media

 If the lack of time is the prime reason why CEOs are unable to find time to write a blog, or even tweet, here are some reasons why you should look at it seriously: more

The Three Minute Manager

If you thought that the 3 minute manager was all about efficiency, forget about it. In the workplace today the 3 minute manager is representative of the structured chaos within which most of us work today. During her energetic discussion of the Future of Work at the NILF yesterday, Lynda Gratton revealed that three minutes is the entire period when one can actual work uninterrupted before being hijacked by an email, call or a colleague dropping in for a chat. In effect our work life is fragmented into slivers. So where is the calm for innovation, asks Gratton. more

Blue Sky ahead: MphasiS’ Ayyar and his take on the IT economy

NILF is a crossroads where you can put your finger on the industry pulse and determine the health of the IT business in India. As a run-up to the event, we thought it would be interesting to speak to key industry CEOs and get their perspective. During a brief chat earlier this week, Ganesh Ayyar, CEO, MphasiS, it became clear that, at long last, the sun was out in the sky at last, though not yet shining its brightest. “I believe that the economy is on an upswing, though client confidence may be a bit fragile. But the bad days of 2009 are gone,” says Ayyar. more