Ecommerce Archive

The Rise of the Indian Sharing Economy

The sharing economy is a socio-economic ecosystem built around the sharing of human and physical resources. It includes the shared creation, production, distribution, trade and consumption of goods and services by different people and organizations. more

Is China the role model for India’s Internet story? NO. Most definitely NO.

Historical civilizations, humongous populations, cultural and religious overlaps, and current generation economic powerhouses- India and China are perhaps the two countries in the world that share most in common. Do the above similarities mean that the India internet adoption and business model monetization story will also pan out the same way that it did in China? According to a recent JP Morgan study, the answer is “No”. more

How Brands Price Their Phones Across Segments

Tweet We all have been using mobiles for a very long time now. They have evolved a lot from the time of its inception. From the classic feature phones by Nokia to the current Note series by

Mobile App economy – Unlocking Value and Productivity

The growing advent of the smartphones, along with applications (apps) that run on them is perhaps the biggest technical phenomena in the recent times. The Smartphone has now become the remote control for our lives, with a lot of happening things our way in just a single click through a plethora of mobile apps to choose from i.e., playing games, tracking music, building connects, exploring outlets or food joints, booking cabs, or a seamless retail commerce experience through mobile, thereby, giving a wide array of choices to the technology usersMobile App Economy more

eCommerce in India – Fueling a billion digital dreams

With revenue of USD 1.5 trillion in 2014 and an annual growth rate of 20 per cent, the global eCommerce industry is rapidly evolving and driving technology adoption across the world. As the ecosystem is maturing, the emerging markets tend to become more lucrative and hence, pushing the providers to extend their capabilities further. more

Do you actually need a prepaid wallet?

It is difficult to argue with the statement that the mobile phone has made a bigger difference to our lives than any other invention in the last three decades. India has more than 900 mobile subscribers and a huge chunk of it belongs to the Tier II and Tier III cities. The smartphones, tablets and other mobile devices and its apps are helping the ‘Digital India’ to make smarter choices. more