The 1.4 trillion dollar global e-commerce market is not evenly layered. As per 2013 WTO reports, the B2B segment was approximately 90% and the rest was B2C. There hasn’t been a perceptible change in the last two years. In India, FDI is fully allowed in the former, and the debate rages on with B2C. How far can there be a relaxation in rules to attract foreign direct investment? That, cent percent FDI be allowed in B2C as well, is what we are proposing for the 14 billion dollar Indian e-commerce industry, which is leapfrogging on its way at an annual compounded growth of 25%. Widely considered as a hotbed for entrepreneurs to set up shop and scale up exponentially in due course.