Enterprise Mobility: Building Tomorrow’s Enterprise

As positioned by NASSCOM and Deloitte, Global Enterprise Mobility market opportunity has been pegged at $140 billion by 2020 with BFSI and Retail being the early adopters globally. While North America is expected to remain the largest market, Asia Pacific would be the fastest growing market by geography.

To my opinion, it is not uncommon to say that Enterprise Mobility has already been in existence, however, it has really come in to prominence in the last few years, with the ubiquity of cheaper smart consumer devices and the availability of higher speed connectivity, driving the adoption. As I was thinking more and more deep into this topic, myriad thoughts came into my mind regarding the dominance of this single digital device and once again I was concord to believe that, “The Smartphone has now really become the remote control for our lives”.

Before defining Enterprise mobility (EM), I would like to throw some spotlight on the main stars of this story: “Technological innovation and Urge for anytime connectivity”. Enterprise Mobility (EM) is simply defined as the innovative usage of mobile technologies by an enterprise to create an on-demand channel for communicating and remaining connected with suppliers, partners, employees, or customers irrespective of their location.

Opportunity in Enterprise Mobility

  • Globally CAGR of 15%
  • APAC to show highest growth ~21% CAGR
  • EM spend to double from 5% to 10-12% of total IT spend by 2020
  • NA and EU market will offer opportunities for the development of enterprise application stores, BYOD and related solutions along with development of apps for smart phones/ tabs;
  • APAC to offer opportunity in developing vertical specific apps and integrated development & integration of EM solutions
  • Nascent Indian market presents plethora of opportunities in App, UI development, Consulting, System Integration, & Managed Services

In today’s challenging times, where enterprises are consistently on the verge of finding innovative ways to reduce their operational costs, increase efficiencies and gain market share; Enterprise Mobility has emerged as a single way of helping companies in improving operational efficiencies & employee productivity, deep engagement with customers as well as increasing brand recognition while at the same time, opening new avenues for revenue growth through product innovations.

Anytime, anywhere access to enterprise systems has significantly reoriented the essence of traditional IT; with an imperative to make enterprise IT available to wider user base than ever before in the history of technology. Enterprise Mobility places a significant need for redefining both inward and outward looking processes and strategies along with a major departure from the existing ways of doing business for the IT industry.

Many smaller and nimble companies have been able to innovate & react to meet the requirements of enterprises in the space until now. Focused players have the first mover advantage, capturing a significant proportion of the value gained from this luring opportunity. Traditional IT players who were little slow to react up initially– are now rapidly dragging their feet into this space with multiple alliances & acquisitions already taking place, thereby building capabilities quickly as market consolidates.

Adoption remained skewed thus far, to normalize up to 2020

The adoption of enterprise mobility services till now is significantly skewed across industries having high number of customer transactions, such as banking, insurance and retail. Most of the solutions that have been deployed in such industries have thus been on the consumer side. The other industries that have seen early adoption have been manufacturing, with telematics in the supply chain and machine to machine-based solutions on the shop floor, as well as the FMCG and pharmaceutical industries which have used EM for sales force automation.

Going forward, the government sector is expected to be one of the largest adopters of EM as many more initiatives are rolled out providing public access to government services and information through mobile devices

Indian players on the roadmap of developing capabilities

  • Indian service providers have successfully demonstrated adoption of EM in areas with significant customer facing activities like BFSI and retail with large field force and mobile banking/ payment initiates
  • Simultaneously, catering to the needs of industries beyond just BFSI & Retail by deploying advanced solutions like telematics in supply chain, asset tracking, mobile checkout solution
  • Providers are continuously exploring emerging opportunities in the near future like Mobile wallet, mobile advertising and mobile VPN solutions, data intensive applications such as unified messaging and analytics becoming accessible over the mobile medium
  • While large integrated players are capitalizing newer opportunities in the mobility domain especially in areas like mobility strategy and consulting, packaged application customization on mobile platforms; IT SMEs are carving niches in areas like device management, application development/ management and mobile application testing as well as developing customized white label solutions for specific vertical domains
  • Smaller players are key contributors to this opportunistic area; their entrepreneurial spirit and innovative thinking has fuelled the entire App economy not only for consumers but also for enterprises

While it is just a beginning of a new era; to conclude my innumerable thoughts, “The enterprise mobility market is still in early stages of evolution. Many Indian IT players such as Infosys, TCS, Wipro, CanvasM, iGATE and others are establishing EM capabilities and have executed several assignments. However, many of these players are relatively late entrants in the market and hence need to enhance their market positioning through acquisitions and alliance formation”

As the market globally evolves towards various combinations of players offering as close to an end-to-end solution as possible, Indian players need to position themselves uniquely to stay ahead on the curve. Providers across segments, therefore, need to act strategically in the near future to gain extensive capabilities for aligning users growing mobility expectations, technological innovations and needs of the business by adopting EM solutions and build a significant scale to capture market share, and, at the same time, defend in areas where they have been traditionally strong across the world.

This blog, with my utmost sincere thinking efforts, is an attempt to create a platform for geeks to exchange ideas on latest next generation technology trends that has already challenged millions of the best brains.

 

4 Comments
  1. Unlocker Software
  2. Steve
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