advertising Archive

Digital Marketing Disrupted: It’s now about Consumer Engagement

As enterprises the world over go digital, one area that has already been ‘digitized’, at least partially, for some years now is that of marketing. Digital Marketing using channels such as e-mail, social media, and the web is fairly widespread and growing rapidly. more

Community Marketing or Advertising?

While Accenture, IBM and CapGemini blasted their ads, the traditional response of the Indian IT marketer has been that we target a very small base of organizations, so ads would be overkills. When we first started discussing this, back in the early part of the last decade, we assumed that when the firms were bigger they would end up having to advertise, as one-to-one would become unwieldy. more