apple Archive

Reportage from the Valley, Day 3 – Campus Visits and Experiential Learning

A big hello to my readers who have been following these brief updates daily. Two solid days of sessions, and spent indoors, paved the way for campus visits to Apple, Google and Facebook. All these companies have attained cult-like status. Their annual revenues are greater than the GDPs of many countries and the sheer number of individuals that they impact, would put them a notch higher than several densely populated nations. Call it the binding force, the glue, stickiness factor or what you will, but perhaps it would not be too brazen to even challenge Karl Marx and his apt observation back then, about religion being the “opium of the masses.” Arguably, and after 150 years, it is technology that may have well replaced religion as the new binding force. Would it sound blasphemous, if I compared these modern day Head Quarters to popular places of worship? The high citadels where only geeks kowtow! more

Deep Diving Into Customer’s Experience Of Mobile Brands

If we’d ask ourselves, “What’s the one physical thing you cannot live without every day?” We are pretty sure a majority of you would nominate your smartphone. And why not? A smartphone keeps us connected, helps us travel with maps, let us buy stuff online and so much more. With so many reasons, there are times when we tend to have a love-hate relationship with our phones. After a point of time, you might start thinking of switching to another phone. That’s the time when your geeky friends will suggest you phones of different brands which will suit your exact requirements, or you compare the available handsets across sites and keep playing with the sliders to get various suggestions. And eventually, you’ll find that one phone of your choice.
Deep Diving Into Customers' Experience Of Mobile Brands more

Marketing mantras from John Sculley

Sculley says the key role of marketing is to ask the right questions. He alluded to a research he anchored way back at Pepsi where they started off designing a bottle to compete with then market leader Coke, but eventually went on to launch larger size packs as he found out that homes that stocked colas were always running out of stock! more

John Sculley: The Brand Builder

What do Pepsi and Apple have in common? more

Appstores – Morphed Value Chains

These are interesting times because changes are happening at a very fast rate at unprecedented speed levels. It is difficult to realize that change is happening especially when you are inside the change. more

iPad. What will you do with yours?

So, Apple has launched their new device… the iPad… and what a fanfare it was. In typical Apple style, Steve Jobs hosted a dramatic launch in his old jeans and trainers and the same old black polo-neck shirt. Come on Steve, you have a few dollars in the bank. No need to wear a suit, but perhaps a new T-shirt might not go amiss? more