business Archive

Beyond Marketing: Leveraging Social Listening to Drive Business Performance

Social media listening to understand company and product sentiment, brand awareness, and product penetration has been firmly established as a critical tool for social-savvy consumer Marketing departments. Command centers glisten with strategically positioned high-definition monitors graphing trends in product mentions, tracking the real-time impact of marketing campaigns, and flashing alerts for immediate response to a customer inquiry or complaint. more

7 Focus Areas for Customer Experience Management

For those familiar with Michael Porter’s work, strategy is about differentiation. In the digital era, there is a growing consensus that differentiation will depend on how service providers manage their customers’ experience. Strategy then will need to increasingly focus on Customer Experience Management initiatives. Here are seven that I think would be important. This is by no means an exhaustive list, and I would welcome your inputs on additional ones. more

How to decide which analytics you need for Industrial IoT?

That, as I believe Shakespeare almost said once, is the question.  I’ve written before that, at the highest level, ARC thinks about analytics in four categories:  Describe, Discover, Predict and Prescribe.  That’s fine, it gives us a nice cozy way to bucket business intelligence, operational intelligence, and analytics tools and solutions.  But, that’s as far as it goes.  As a model, it doesn’t help technology buyers figure out what is the appropriate type of solution for any particular situation.  To work through that process calls for something different. more

Digital will render 70% of your current workforce irrelevant- what do you do?

In the new digital environment, productivity is being driven by technology improvements, rather than labor growth, and this decoupling of revenue from head count is likely to continue. The Indian IT industry – IT, BPM, and engineering services – added about 3 million people to reach its first USD 100 billion in revenue, but will likely add far lesser to bring in the next USD 100 billion more

Have you caught the DIGITAL bus yet?

  1. Did you know European software developer Meniga offers mobile and web-based personal finance and banking solutions that incorporate social curiosity, humour and gaming concepts?
  2. Did you know Kabbage guarantees a loan decision within seven minutes by creating a credit score from a customer’s web activity?
  3. Did you know Ripple has reduced the cost of international bank transfers to a tenth of traditional costs by routing payments through an interconnected network of trusted intermediaries?
  4. Did you know that the top six digital innovators in banking — PayPal, Alibaba, Tesco, NTT Docomo, Safaricom, and Facebook — accounted for 20 % of total retail banking revenue growth in 2012 to 2013?
  5. Did you know American Express and Capital One use advance analytics to allow limited customization of credit cards, such as opting for fuel discounts or concierge services?
  6. Did you know Clarks lets customers customize their footwear online and sends prototypes created by 3D printers to production?
  7. Did you know London’s Burberry offers smart personalization, allowing customers to design “made for me” trench coats on its web site?
  8. Did you know British store John Lewis lets customers design and make a 3D print of personal sofa designs with a variety of fabrics and customized configurations.
  9. Did you know embedded software contributes about 25% of a new car’s value, and this is likely to reach 50% by 2020?
  10. Did you know luxury car dealers are offering virtual configurations, informational features, and ride simulators at physical showrooms, even when the purchase takes place online?
  11. Did you know Ford creates prototypes of new engine designs using 3D-printing technology, at $3,000, compared to traditional methods that cost $500,000?
  12. Did you know that micro seismic analysis is reliant on big data capabilities and could improve exploration hit rates by more than 30% in the oil and gas industry?
  13. Did you know global oil majors such as Shell and BP have deployed digital oilfield systems comprising real-time operations centers, production flow monitors and controls, intelligent completions that manage control valves, advanced rig telemetry that remotely monitor drilling metrics, and massive onshore data farms?
  14. Did you know automation companies like FANUC have created manufacturing facilities that require no human workers outside a centralized control room?
  15. Did you know extreme automation applications like RedEye allow for customer-centric manufacturing that establishes a direct connection between designs created by customers online and production plants, enabling an unparalleled level of customization?
  16. Did you know that “e-plant in a box” models like Local Motors and GE-KuBio provide small modular plants that can produce a small volume of customized products with fast turnaround times and low capital expenditure?
  17. Did you know preventive maintenance is likely to save 10-40% in maintenance and service costs in the manufacturing sector by 2025?
  18. Did you know Reckitt Benckiser uses rich data, including WebMD search results, to improve marketing efforts for its health care brands?

Indeed, around the world technology has become a major driver of growth. In one study of 40 countries, capital investment in digital technology equaled just less than 1% of GDP in 2005 in the markets studied and had grown to just more than 3% by 2013. The same study showed that accumulated capital investment in digital technology had reached $6 trillion by 2013 or about 8.5% of nominal global GDP. more

Global Forces of Disruption Impacting Enterprises

Over the next decade, five disruptive forces will shake the global economy as few have done before. These five forces — the great rebalancing, the productivity imperative, the global grid, pricing the planet, and enmeshed complexities — will create a world that is more interconnected, more interactive, and more aware, while at the same time one that is trying to harness and protect the same set of finite resources. No one and nothing will escape their effect. Individuals, businesses and governments, urbanites and villagers, the affluent and the struggling will all feel the impact of these five forces. more