Cap Gemini Archive

NILF 2011 – confluence of technology marketing fraternity

A lot of people ask me what is in it for me when I come to NILF year after year. It’s simple- no other industry conference brings together so many people, including the marketing fraternity, together like NILF does. Today, within a span of a couple of hours that I spent at the venue, I caught up with Rita Roy Chowdhary, H-Marketing, Hexaware and ran into Shruti Jain, Global Head- Corporate Communications & Brand, EXL Services. I also had a great discussion with Sushma Rajagopal, H- Global Strategy & Marketing, L&T Infotech, Sangeeta Sundaram H- Marketing & Communications, Capgemini, India and Suresh Iyer, VP, Global Delivery and Marketing. The common theme across most of these discussions was the need to make marketing efforts to be more process driven, consistent and measurable. Needless to say improving predictability of marketing outcomes and being able to quantify the same will go a long way in demonstrating the business relevance of marketing. more

The Cap Gemini brand of humour

The panel discussion -Why looking outward is the leader’s job- today was pretty interesting- first, the profile of panelists was highly complementary- we had Chandra from TCS- solid and backing his arguments with logic and experiences from his context, Rajiv Bajaj, a refreshing addition to the panel- as an outsider he gave a different perspective. But the surprise package, to me at least, was Paul Hermelin, Group CEO, Cap Gemini. more