Cognizant Archive

Community Marketing or Advertising?

While Accenture, IBM and CapGemini blasted their ads, the traditional response of the Indian IT marketer has been that we target a very small base of organizations, so ads would be overkills. When we first started discussing this, back in the early part of the last decade, we assumed that when the firms were bigger they would end up having to advertise, as one-to-one would become unwieldy. more

Road to recovery?

NILF is the place to network with industry colleagues and on the opening day I had a chance to catch up with many of the “early birds”. The mood was definitely buoyant and eveyrone I met felt that in the last two months the sentiments had changed. For some it has resulted in business, others are seeing increased traction. more