Forrester Archive

Threats and opportunities for software innovation in India

The continued economic viability of software development in India, whether by independent software vendors (ISVs) or “captive” business units, depends less on pure labor arbitrage and more on delivering time-to-market advantage for clients. The pressure of meeting business expectations demands that software firms harness creative capability wherever they can find it. The increased focus on Business Technology innovation and customer experience over mere cost savings presents both a threat and an opportunity to software configuration and development business units (BUs) in India.This is the key finding from my just-published report. more

Catching up

I met Stephanie Moore, CMO, UST Global today at NILF. I had first met Stephanie more than a decade back when she was an analyst at Giga and I was handling analyst relations (as H-Corporate Markleting) at Infosys. In fact, Infosys was the first Indian offshore based company to start an analyst program and Stephanie was one of the analysts I met during our first road show. Much water has flown under the bridge since. I moved out of Infosys to co-found Prayag in 2001, while Stephanie moved out of the analyst world to the corporate world to become CMO, UST Global.
When I asked her how the transition had been, she said it was great and she was enjoying the new role a lot. UST Global was recently in the news for opening a center at Manila. From the looks of it, the company is poised for growth. It will be interesting, as an industry observer to watch out for this company! more