india Archive

Why use Stories for Online Branding and Marketing?

There is a famous proverb, “Facts tell. Stories sell”. Storytelling is one of the tools of branding and marketing. Is it a more powerful tool or is it the most powerful tool? Let us take a look. more

Suggested Smart city ICT and geospatial technologies framework for India

India’s population in towns and cities is expected to reach 600 million by 2031. Urban infrastructure in these towns and cities will need to keep pace with the growing requirements in the years to come. India is also a diverse country with varied geographic, socio-economic and cultural differences across the country. The solution is to develop new smart cities and modernize existing Indian cities leveraging the efficiencies and effectiveness enabled by implementing city specific ICT solutions. more

Is China the role model for India’s Internet story? NO. Most definitely NO.

Historical civilizations, humongous populations, cultural and religious overlaps, and current generation economic powerhouses- India and China are perhaps the two countries in the world that share most in common. Do the above similarities mean that the India internet adoption and business model monetization story will also pan out the same way that it did in China? According to a recent JP Morgan study, the answer is “No”. more

Digital Storytelling-Humanizing the Technology Story

Bryan Kramer, a globally renowned speaker and author says there are no more B2B and B2C, because businesses today are all about H2H or Human to Human. A new wave has begun in the corporate world which is being labeled as the humanization of business. more

Global Forces of Disruption Impacting Enterprises

Over the next decade, five disruptive forces will shake the global economy as few have done before. These five forces — the great rebalancing, the productivity imperative, the global grid, pricing the planet, and enmeshed complexities — will create a world that is more interconnected, more interactive, and more aware, while at the same time one that is trying to harness and protect the same set of finite resources. No one and nothing will escape their effect. Individuals, businesses and governments, urbanites and villagers, the affluent and the struggling will all feel the impact of these five forces. more

Smart Cities- A panacea for urban future?

Urbanization is one of the key socio-economic trends of the next decade. It is predicted that by 2050 about 64 per cent of the developing world and 86 per cent of the developed world will be urbanized. This rapid urbanization has cities at the core of the world growth agenda. Competitiveness of nations is turning into competitiveness of cities. Attractiveness of cities depends on effectiveness of city’s economic, environmental and social services. India itself is expected to witness an increase in urban population from 377 million in 2011 to 600 million (twice the current population of the United States) in 2031. Given these numbers, the country is expected to have around 68 cities with population of more than 1 million by 2030. This rapid urbanization is putting up additional pressure on Indian cities which are already struggling to deliver basic city services and infrastructure to citizens and businesses due to lack of robust urban planning mechanism, infrastructure development and investments. more