NILF 2010 Archive

John Sculley: The Brand Builder

What do Pepsi and Apple have in common? more

Vignettes of NILF 2010

As I look back on the just concluded NILF 2010, some memories stand out more clearly than others, having made a distinct impression on me. Like being in the wash room and seeing Som Mittal come in, haggard, shoulders stooped, looking tired to the bone. After the usual visit to the urinals, he approached the sinks, washed his hands, whipped off his glasses and washed his face vigorously. The he wiped his face, placed his glasses back on, squared his shoulders and held his head up. He then walked out the door jauntily, refreshed and energized, seemingly ready for anything. Love his spirit, and that of the NASSCOM team… more

NILF: Pioneering the use of ICTs and the social media

The NILF, such an integral part of the IT industry’s calendar for the opportunities and trends that it serves to highlight, has also quietly shown the way in the use of ICTs for such events. It began innocuously enough with text message updates, followed by online registrations and print outs of badges at the venue. This was augmented in later years by the official blog which kept people abreast of the goings on at the NILF and gave them a window into the kind of event it is. more

Passion is what it takes

according to Lynda Gratton, professor from London Business School. In her talk “Expect the unexpected” she concluded by saying that the future of the workplace is quite uncertain and no one can predict the formula for success. Hence, her advice to the audience was simple- discover your passion or your strengths and achieve mastery- this could be a skill or a competence, such as writing, or networking or program management. Even in an ever changing work landscape, the skill remains with you, and helps you along the way. The other point she made was about the need to learn continually. more

Road to recovery?

NILF is the place to network with industry colleagues and on the opening day I had a chance to catch up with many of the “early birds”. The mood was definitely buoyant and eveyrone I met felt that in the last two months the sentiments had changed. For some it has resulted in business, others are seeing increased traction. more

Strategy according to Rajiv Bajaj

Rajiv Bajaj, Managing Director, Bajaj Auto, and panelist in the discussion on Why looking outward is the leader’s job, had a succinct description of what strategy was- it is the alignment of the front end with the back end; it is more about what you choose not to do rather than what you choose to do.
We’ve heard the 2nd point often, however, it was his conviction about the alignment of the front end and back end that was very interesting. Alluding to Baja Auto’s decision to brand itself as a maker of sport, sexy bikes ( from being synonymous with sccoters) and creating the back end capabilities to back the claim, Rajiv reiterated the need to stay focused on a differentiated core and not get carried away by “irrelevant” market opportunities. In fact, he smartly answered a question posed regarding whether he rued not having entered the IT field. On the contrary, watching the IT industry grow from strength to strength motivated him to build his company into a more strong and profitable entity, he said. more