Pakistan Archive

Why use Stories for Online Branding and Marketing?

There is a famous proverb, “Facts tell. Stories sell”. Storytelling is one of the tools of branding and marketing. Is it a more powerful tool or is it the most powerful tool? Let us take a look. more

Startups: Bubble or no Bubble?

Is there a StartUp Bubble on the doorstep?

Bubble is defined differently by different people who specialize in different subjects. While an economist attributes this phenomenon to an unsustainable valuation of a cluster of companies that are built on large capitals raised from the public directly or indirectly through various funding instruments not limited to just stock market listing.  For a common man this means he is going to loose jobs, his immovable asset valuation dives nose down and he foresees a lot of turbulence in financial situation of his family.  All this is in a way, true but also “not as straight as it seems”. There is more to this saga of “bubble and its effect” that what we think. more

Nasscom 2010 – this is how it began

On February 9 as the four of us – Yusuf Jan, Faisal Shuja Khan, Syed Ahmad and I – walked into the Grand Hyatt, and registered for Nasscom 2010, we met various people from the Nasscom team and from the Indian IT industry. Some were old friends who were happy to see us and others were people that we were meeting for the first time. As we chatted and caught up, it was obvious how easy it was to relate to each other and once again I thought how unfortunate it was that we couldn’t meet more easily and more frequently. This was echoed by a lot of the people I met who thought that as a region we were losing out because we could not capitalize on combining our strengths and collaborating to make our region richer and more vibrant. “Look at what others around the world have been able to do in the EU, NAFTA, Asean,” said someone I have been meeting at various Nasscom events over the years. Yes we have disagreements which we may never resolve but does that mean we should let that keep us from developing our region and letting the benefits of such collaboration alleviate some of the common issues that plague our people? I am not a political being and have never really understood if wars and strife and political posturing ever helped anyone. I am not naive enough to believe that serious problems don’t exist but as Yusuf pointed out, can our politicians not let a functional layer continue to operate with efficiency while they blow “hot and cold” at the political level? We have spent the past 62 years fighting several wars, making political statements that helped neither side, keeping each other from alleviating the poverty that exists in our countries, from sharing the strengths and talents that exist in our region and from developing an understanding that could perhaps one day lead to solutions that we as independent nations are looking for. more

India and Pakistan: No rivalry please, we’re IT buddies

Cricket may no longer be as sporting as it once was when it comes to India-Pakistan ties but software is still going strong. Barring
2008, when Mumbai was the victim of a terror attack, the apex software industry body of Pakistan, Pasha (Pakistan Software Houses Association), has been a regular at the annual Nasscom Leadership meet since the past five years. In 2005, the country’s top exporter Tata Consultancy Services (TCS) nearly formed a joint venture with a Pakistan software firm but eventually, dropped the plan. But that has not deterred Jehan Ara, president, Pasha, from coming here for dialogue and network at what she says is now increasingly a global conference. more