Women today are disrupting industries, creating innovative products and ultimately, changing the world. By discovering and applying their own rules when it comes to starting up and taking the entrepreneurship route, these new generation women entrepreneurs across the world are increasingly proving themselves in almost every sphere of life.
Like other countries, India is also privileged to have successful women entrepreneurs and leaders in diverse fields like BFSI (Chanda Kochhar, ICICI), Information technology (Neelam Dhawan, HP), Food & beverages (Indra Nooyi, PepsiCo), Entertainment (Ekta Kapoor, Balaji Telefilms), Media (Indu Jain, Times Group), Online travel (Sabina Chopra, Yatra) including several young online and tech start-up ventures, owned by female entrepreneurs. The modern woman believes in utilizing opportunities that come her way in the best possible manner as to carve a niche in the society!
The Indian IT-BPM Industry has always remained a pioneer in terms of promoting diversity – with >34 per cent share of women employees (out of >3.5 million direct employment). Though, women accounted for 1 per cent of top-level management positions in the IT sector, there is a fair participation by female employees across mid and senior management levels.
If we specifically talk about the innovation economy, women entrepreneurs have already started leveraging this opportunity. According to the NASSCOM Tech Start-ups report, women entrepreneurs already account for 6 per cent of the tech start-ups landscape with almost ~70 per cent below 35 years of age, focusing on both B2C as well as B2B markets.
To foster women entrepreneurship in the country, the Government of India, in collaboration with Indo-US Science and Technology Forum and Anita Borg Institute, has organised a formal visit for a group of woman tech entrepreneurs to the Silicon Valley to help them understand the entrepreneurial culture there. While they are meeting some of the world class top executives, connecting with government agencies, trade associations and venture capitalists to grow their business and raise capital, at the same time, seeking mentoring support and strategic investments opportunities with the support of Google.
Another recent achievement for the tech women community has come from Blackbox Connect 2015 program where Swati Bhargava, Co-Founder of CashKaro.com, (India’s largest and fastest growing Cashback and Coupons site) has been selected to represent India at the Blackbox Connect – Female Founders Edition 2015 (powered by Google for Entrepreneurs program) from April 27 – May 8, 2015 in Silicon Valley, California.
It is truly exciting to see how new generation entrepreneurs are successfully demonstrating their existence on a global canvas and scaling heights. Selection for such prestigious programs is really an honor for our female community and hence, an imperative for each one of us associated to this community to support in evangelizing more women led start-ups in our country.